by Suzanne Labry
Celebrating Canada’s Sesquicentennial
Northcott Silk Inc. is a wholesale fabric distributor and converter of fine cotton printed fabrics. Founded in 1935, the company, headquartered near Toronto, Ontario, markets its cotton prints to retail stores and quilt shops all over the world.
To honor its Canadian heritage, the company has organized a special series of events to celebrate Canada’s 150th birthday on July 1st, 2017. Running from February 1st to September 1st, 2017, and featuring Northcott’s Deborah Edwards-designed fabric line, Canadian Sesquicentennial, the celebration has three components:
Trans-Canada Block Party: Over 100 quilt shops across Canada are providing a free pattern for a block (or have kits for sale) to customers who visit their stores. Blocks can range from 6" x 6" to 18" x 18", in 6" increments. Quilters are encouraged to travel from shop-to-shop across Canada and collect the many different blocks, along with collectible pins and provincial fabric panels. The Trans-Canada Block Party is being “narrated” by Julia Icenogle’s cartoon character quilter, Mrs. Bobbins, on Northcott’s Trans-Canada social media platforms. To see a YouTube video of Mrs. Bobbins and her quilting buddies, click here. Click here to see a Google map of all the participating shops and their locations.
Mrs. Bobbins is having a great time at DiVersity Quilting
Supplies in Pritchard, British Columbia
Canada Quilt Challenge: Sponsored jointly by Northcott and Bernina, participants are challenged to make a quilt using at least six blocks from six different participating Trans-Canada Block Party stores with the Canadian Sesquicentennial Collection and enter to win either the grand prize of $500 or one of the 13 finalist prizes of $250 each. The 13 finalists will be featured on Northcott’s social media platforms where viewers can vote to choose the grand prizewinner. Click here for details.
Sesquicentennial Quilts of Valour Challenge: Northcott has partnered with Quilts of Valour Canada (QOVC) and Bernina to present a challenge that gives back to the brave men and women from the Canadian Armed Forces. Quilters can create a quilt using Northcott’s Canadian Sesquicentennial fabric and send it to Northcott for judging by June 1, 2017. The top 15 quilts will be exhibited at Quilt Canada 2017 in Toronto from June 14-17. The top three quilts will win prizes based on a Viewer’s Choice vote at the show. All entered quilts will be donated to QOVC. Click here for details.
“Celebrating Canada during this milestone is important to Northcott. We take pride in
being a Canadian company and we wanted to celebrate in a special way,” said Brian O’Rourke, President/CEO of Northcott. “We’re thrilled with the response from shops thus
far and hope this celebration will benefit small businesses and spread this sense of patriotism across the country.”
Northcott asked shops participating in the Trans-Canada Block Party to submit their block designs
in a national challenge. Ten were selected as finalists and when all votes were tallied to select
a winning block, there was a tie. The winners are Along Came Quilting in Calgary, AB (top left image) and The Fabric Addict in Lethbridge, AB (second top left image).