Boot Camps, Business Seminars & Industry Panel

WEDNESDAY | MAY 13

 

8 AM-NOON

105 BOOT CAMP I—MANAGEMENT ONE MERCHANDISING ACADEMY $95
Paul Erickson, Management One

Inventory is the heart of your business. How healthy is your heart? Join Paul in this new look at your store's most valuable asset, the inventory. Learn about pricing, open-to-buy planning that maximizes profit, turning inventory faster, and so much more! Leave this session ready to go out into the world and make more money!

 

1-5 PM

110 BOOT CAMP II—EMAIL/SOCIAL MEDIA TIPS & TRICKS FOR QUILT SHOPS $95
Teresa Coenen, Stitchin' Tree LLC

Teresa will share action plans and strategies to develop a social/local/mobile marketing plan designed to boost sales and train customers. Understanding current market research and social media algorithms will help shop owners to devise a marketing plan and develop emails/posts that effectively convert to sales without paying for ads or lists.

 

THURSDAY | MAY 14


 8-10 AM

200 KEY ELEMENTS OF A WELL-BUILT WEBSITE $25
Josh Sutherland, Sew and Vac Media

Google wants to display your website, but is your website giving Google what it wants? This is the place to answer that question and many more!

 

8-9 AM

201 THINK SMALL, SELL BIG $15
Teresa Coenen, Stitchin' Tree LLC

Teresa will share action plans and strategies for moving fabric and improving profit margin. Great information for everyone!

 

9-10 AM

202 BEST PRACTICES FOR WORKING WITH YOUR FABRIC SALES REP—7 TIPS $15
Teri Lucas, TerifiCreations

Working with fabric sales reps to see all the new lines is an exciting prospect, and often overwhelming. Here are 7 tips for success.

 

6-7 PM

210 RETAIL SALES ACADEMY—HOW TO CREATE A SERVICE CULTURE THAT SELLS $15
Cathy McKillip, Retail Profit Makers

Effective, customer-focused selling is not pushy or rude—great selling is great customer service!  This program will teach you a selling system that keeps your team focused on delivering an amazing customer experience. Look forward to learning:

  • How to effortlessly get every customer to their "perfect purchase."
  • What to do when a customer says, "Just looking!"
  • On-the-floor, on-the-fly coaching techniques every retail manager should know.

 

211 INTERNET ESSENTIALS FOR 2020—MARKETING IN THE AGE OF AMAZON, GOOGLE, AND SMARTPHONES $15
Diana Ratliff, Your Friend on the Web

Given the way consumers shop today, here's how to decide which website and online marketing strategies YOU should focus on.

 

FRIDAY | MAY 15


 8-10 AM

300 HOW TO DEVELOP A WHIZBANG STAFF $25
 Cathy McKillip, Retail Profit Makers

A top-notch staff is an independent retailer's biggest competitive edge. But a great staff doesn't happen by accident—it's created by recruiting the right people, training them effectively, and coaching them constantly to achieve peak performance. Look forward to learning:

  • The secret to consistent great training—every employee, every time you hire.
  • The three reasons people don't do what they are supposed to—and how to solve that problem.
  • What to do when an employee "holds you hostage."

 

8-9 AM

301 SOCIAL SELLING IS THE NEW NORMAL $15
Rachel Goodlad, Velvet Tomato

Which marketplaces are worth your time? Where are the younger customers heading to buy things? Find out which marketplaces you should take advantage of and which are fading fast.

 

9-10 AM

302 ADDING ECOMMERCE TO GROW YOUR RETAIL STORE SALES $15
Diana Ratliff, Your Friend on the Web

What you need to understand about building an online store, persuading people to order, and attracting traffic to it.

 

5:30-6:30 PM

320 NEW! State of the Industry Presentation and Panel Discussion - FREE AND OPEN TO ALL

NEW! An all-star panel of industry heavyweights will present demographic information on quilt consumers, discuss today’s business climate, and offer advice on how to prepare for and face market-wide challenges. There will also be a Q&A. More details coming soon!

 

SATURDAY | MAY 16

 

8-9 AM

400 BUILD A LOYAL FOLLOWING THROUGH FACEBOOK GROUPS! $15
Rachel Goodlad, Velvet Tomato

Have you thought about doing more with your business through Facebook, but aren't sure how to grow? Learn how to grow a Facebook group dedicated to your brand that can help take your business to the next level.

 

401 SEWING EVENT MARKETING THAT BRINGS IN NEW CUSTOMERS $15
 Josh Sutherland, Sew and Vac Media

Having trouble getting new customers to your events? Learn how to effectively fill more seats.

 

SUNDAY | MAY 17


 8-9 AM

500 BUILDING THE QUILT SHOP COMMUNITY  $15
 Teri Lucas, TerifiCreations

A quilt shop is a business and a community. These nine tips will help build your community.

 

501 FACEBOOK ADS THAT WORK  $15
Josh Sutherland, Sew and Vac Media

Use Facebook Ads to get in front of the right customers and grow your business. See what you’re missing!